This article exists as part of the online archive for HuffPost Australia, which closed in 2021.
Styleadidasfashionloccitane

You're Probably Pronouncing 'Adidas' Wrong

How To Pronounce 'Adidas' And Other Difficult Brand Names
Carla Herreria
The adidas stripes are printed on a sports shoe during the annual shareholders meeting in Fuerth, Germany, Thursday, May 8, 2014. In the first quarter of 2014, Group revenues remained stable on a currency-neutral basis. Currency translation effects had a significant negative impact on sales in euro terms. Group revenues decreased 6\% to euro 3.533 billion in the first quarter of 2014 from euro 3.751 billion in 2013. (AP Photo/Matthias Schrader)
Matthias Schrader/AP
The adidas stripes are printed on a sports shoe during the annual shareholders meeting in Fuerth, Germany, Thursday, May 8, 2014. In the first quarter of 2014, Group revenues remained stable on a currency-neutral basis. Currency translation effects had a significant negative impact on sales in euro terms. Group revenues decreased 6\% to euro 3.533 billion in the first quarter of 2014 from euro 3.751 billion in 2013. (AP Photo/Matthias Schrader)

Fresh and clean white Adidas ― yes, like the ones you wore in middle school ― are having a moment.

But even though the brand made appearances in your youth, your parents’ youth and, now the youth of Instagram’s most stylish users, you’ve probably been saying “Adidas” wrong your entire life.

The folks at the “Today” show did the world a public service this week by offering a crash course on the world’s most commonly mispronounced brands. Adidas, for example, isn’t pronounced ah-DEE-duhs; it’s AH-dih-dahs.

And Zara isn’t ZAH-ruh, it’s... well, we’ll let the video above explain. Find out how to say the names of some of the world’s most famous brands in the way they were meant to be said.

Related

adidasfashionloccitanepronunciationquirk