The campaign is an “independent underground campaign” specifically meant for “young people.”
“We are a fronted by a guerrilla group of people with the aim of promoting travel awareness to the Northern Territory region,” a spokesperson from NT Official told Mashable.
“We want people to recognise that if they want to go to the NT they shouldn’t hesitate. They should just go and tell their friends to ‘CU in the NT!’”
Anyone suddenly down for a trip down under?