This article exists as part of the online archive for HuffPost Australia, which closed in 2021.
EntertainmentadidasadvertisingCommercial

Student's Adidas Commercial Is Everything Advertising Should Be

Student's Adidas Commercial Is Everything Advertising Should Be
Ron Dicker
YouTube

The student director of this Adidas spec commercial shows the pros how it’s done.

In the incredibly moving spot, Eugen Merher of Germany crafts the tale of a former marathon runner whose body and soul are decaying in a retirement home, until he finds an old pair of Adidas sneakers.

The finish will make you stand up and cheer.

“We tried sending it to [Adidas’] communications department but they didn’t really react,” Merher, a 26-year-old student at the Filmakademie Baden-Württemberg, told The Huffington Post.

Their mistake, Eugen. Nice work.

H/T Fastcocreate.com

Close
This article exists as part of the online archive for HuffPost Australia. Certain site features have been disabled. If you have questions or concerns, please check our FAQ or contact support@huffpost.com.