A dolphin has reportedly died in Argentina after beachgoers surrounded the animal and pulled it from the water for photos.
It's the second dolphin to be killed by selfie-crazed swimmers in a year in the South American country.
Footage of the second dophin was reportedly filmed in the beach town of San Bernardo this week, showing a group holding the dolphin in shallow, muddy water.
News service La Capital reported the dolphin later died.
In 2016 a similar event occurred in Santa Teresita when a baby dolphin was taken from the water and its lifeless body was mobbed for selfies.
Advocacy group World Animal Protection said wild animals weren't photo props.
"It is so disappointing to see this happen again," the statement said.
"Yet another baby dolphin senselessly killed while cruelly being treated as a photo prop. Sadly it shows some people's focus is on obtaining an animal selfie rather than thinking of the animal's welfare.
"If you can pet it, ride it or take a selfie with it, then the animal is likely to be suffering. Wild animals belong in the wild, and we urge beachgoers who come across a marine animal that's been beached or washed ashore to immediately notify local authorities for help."