The only thing to rival the excitement of the Super Bowl, are the advertisements aired during the Super Bowl.
And 2017 is no different. Aussie supermodel Miranda Kerr, pop star Justin Bieber and New England Patriots quarterback Tom Brady all appear in commercials set to air at the 51st Super Bowl on Monday AEDT.
More than 100 million homes across the U.S. will tune in to watch the Atlanta Falcons and New England Patriots play off in the Super Bowl live from Houston. The game starts at 10.30am (AEDT), with Lady Gaga set to perform the half-time show.
There are not only laughs though, with Audi championing gender equality and Budweiser paying tribute to the beer company's co-founder -- who was a German immigrant -- at a time when immigration and refugee policies dominate headlines in the U.S.
Here are the commercials people are talking about.
Audi Champions Gender Equality
In arguably the most moving commercial of this year's Super Bowl, a father contemplates telling his daughter the world doesn't value women the same as men while watching her in a race of her own.
Skittles Guy Doesn't Get Girl, But She Gets Skittles
Note to self. Never toss Skittles at a girl's window to get her attention. Stones are always more romantic.
Budweiser Pays Tribute To Immigrant Co-Founder
As immigration policies remain widely discussed in the U.S, Budweiser has released a Super Bowl commercial paying tribute to the beer company's co-founder, Adolphus Busch, a German-born immigrant.
Cam Newton Lands Touchdown In Children's Football Match, And Miranda Kerr Makes An Appearance
Carolina Panthers quarterback Cam Newton pops up in a children's football match for Buick's Super Bowl commercial. Then Aussie supermodel Miranda Kerr makes an appearance. There's no dabbing, which Newton is known for, but behind the scenes the quarterback taught Kerr a thing or two about his dance moves.
Justin Bieber Dances For T-Mobile
The pop star is joined by NFL stars Terrell Owens and Rob Gronkowski in their search for the perfect Super Bowl dance. And spruiks T-Mobile along the way.
Mr Clean Got Sexy
The cleaning brand may be more than 50-years-old, but Mr Clean is now sexy. You'll have to see for yourself.
Tom Brady Brushes His Teeth For Intel
New England Patriots quarterback Tom Brady showcases Intel's 360-degree video technology during his morning routine (yes, there are pancakes involved). The technology will be used during the game to show the replays, but we know half the audience would rather watch this over and over again.
Melissa McCarthy Runs For Kia Niro, But We're Yet To See The End
The hilarious actress stars in a commercial for Kia Niro, but there has only been a teaser released. All good things come to those who wait, and in this case, you'll have to wait until the third quarter to catch the rest of it.
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