18/02/2017 11:37 PM AEDT | Updated 21/02/2017 12:15 AM AEDT

Ryan Lo's London Fashion Week Collection Is Every Hello Kitty Fan's Dream

A lot of anticipation was building up for one of London Fashion Week’s rising stars, Ryan Lo, but this time it wasn’t FROW-related. Rather, it was on account of his collaboration with cult brand Hello Kitty

Lo didn’t disappoint with amazing OTT hair, dramatic eyes and colourful knits. Some of the more wearable outfits were floaty florals and needless to say there was a LOT of pink.  


#londonfashionweek #lfw #backstage #ryanloveshellokitty @loryan98 @sammcknight1 #hairbysammcknight

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The makeup was INSANE. Massive props to artists Isamaya Ffrench and Victoria Curtis who went for Harajuku-inspired eye makeup. 

Speaking to the Evening Standard, he said: “I was born in Hong Kong so Hello Kitty was part of my everyday life. I went through the archives of their prints as I wanted to use Hello Kitty in an unexpected way - not just pictures of the cat or cherries that they are known for. It is such a cool company and I am obviously very touched [ to have been chosen].”

Take a look...