This article exists as part of the online archive for HuffPost Australia, which closed in 2021.

Lady Gaga Is Almost Unrecognizable In New Ad For Tiffany & Co.

Lady Gaga, the entertainer who has given us everything from meat bikinis and meat dresses on the red carpet to bright blue, thigh-high cowboy boots, is the new(ish) face of Tiffany & Co.’s line, Tiffany HardWear.

Ever the style chameleon, Gaga transformed for the ads. She’s decidedly dressed down from her usual performer flair, pairing delicate Tiffany & Co. jewels with sleek, pulled back hair, high collars and black pleated pants.

Gaga ― a native New Yorker ― is serving up Upper East Side chic:

💎 ✨ @tiffanyandco

A post shared by xoxo, Joanne (@ladygaga) on

“I think that jewelry, like all accessories, gives you an opportunity to, you know, pump up the volume on whatever you’re wearing,” Gaga said in a video shared on Tiffany and Co.’s Instagram.

She added, “But the real joy in it I think is the romance of jewelry. And it is a misconception that a man, or your lover, has to buy you jewelry. I think a woman can buy herself jewelry and put it on with dignity.”

The only caveat here being that you must be a woman with a TON of money to buy yourself this jewelry. A wrap bracelet in the HardWear collection retails for $6,500, a graduated link necklace is $9,500, while earrings and rings hover in the “low” thousands.

Check out the first few glimpses of Gaga’s campaign from a few months ago:

Watch the Super Bowl ad that kicked off Gaga’s Tiffany & Co. campaign below:

The HuffPost Lifestyle newsletter will make you happier and healthier, one email at a time. Sign up here.

Suggest a correction
This article exists as part of the online archive for HuffPost Australia. Certain site features have been disabled. If you have questions or concerns, please check our FAQ or contact support@huffpost.com.