12/04/2017 12:09 PM AEST | Updated 12/04/2017 4:12 PM AEST

The Reactions To The United Airlines Incident Are Pure Gold

'United Airlines. Pay for the seating, stay for the beating.'

United Airlines has been dominating headlines this week after a passenger was violently dragged off an overbooked flight.

While there's no denying the company's actions were poor and have shocked many -- forcing the CEO to finally apologise after initially describing the customer as "belligerent" -- the internet's reaction has been pure gold.

As one would expect, there have been spoofs made of the airline's commercials, its competitors have cashed in on the PR fail and Twitter has exploded.

We've rounded up some of the best for your enjoyment.