A new Canadian craft brewery is set to open during the Australian winter, and its first beer will tackle more than just your taste buds.
The beer, entitled 'Fake News Ale,' will pay 'tribute' to U.S. President Donald Trump by emphasising some issues associated with his presidency in a very tongue-in-cheek way.
The new beverage is the brain child of The Northern Maverick Brewing Co and the can is adorned with a cartoon of Trump, holding his right hand in his trademark thumb-to-index-finger pose.
The company's website declares "our Sessions-able ale pairs well with small hands, striking comb overs, HUUUGE egos and all things Mexican".
Northern Maverick's beer serves a purpose far greater than simply poking fun at the current U.S. President. The drink will "offer a respite from the bleak political developments of late," the company said in a press release.
A portion of the proceeds will be donated to a charity yet to be determined. A vote will be held on the company's website in a few weeks, where consumers can choose which charity will receive the money. This will "help reverse a questionable policy," Northern Maverick said.
The term 'fake news' shot into the global vernacular after multiple bogus articles, that appeared legitimate, flooded the internet with misleading information about both Hilary Clinton and Trump himself.
Since then Trump has co-opted the phrase to write off news outlets who cover anything unfavourable about his administration as delivering 'fake news'.
"Clearly no American president has endorsed this beer," Northern Maverick added. And that is unlikely to happen, as Donald Trump claims he has never had a drop of alcohol in his life.