Not since Tinashe got a bunch of shirtless men dressed as firemen to dance in front of a firetruck in the middle of winter promoting "Flame" has a single promo been so meh.
Katy Perry's latest release, "Bon Appétit" is a nice little bop, but this "prank" left a funky taste in our mouths.
Setting up in a room at the Whitney Museum, Perry stuck her head through a hole in a picnic table and hid under a cloche. Using her birth name of "Katheryn Hudson", the "prank" organiser rounded up musem-goers to come into the mysterious room, giving them a brief spiel about the "one-time sight specific installation". Then the cloche was pulled away to reveal... Katy Perry's head.
"It's a person," one punter remarked with the same enthusiasm you'd save for pointing at a parked car. "It's parked," you'd say, completely dead behind the eyes.
Sometimes the star isn't even covered by the cloche, her head just sticking out of a table, no longer a surprise or shock, simply existing. "Oh," the crowd says, reacting as if they had just been ushered in to view a modest pile of cups.
"That looks like Katy Perry," one man says. Everyone laughs. Katy is still trapped in a picnic table surrounded by slowly decomposing fruits.
When asked what could possibly make the installation better, one woman says, "she could sing?" Katy does a rousing two lines of "I'm A Little Teapot". Everyone laughs.
The underwhelming stunt ends with Perry being once again covered with the cloche. Left in an empty room with nothing but apple halves to keep her company. Alone with her own thoughts. "Buy 'Bon Appétit' on iTunes", she'd whisper to the rapidly stale fruit salad.
Bon Appétit indeed.
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