There's no denying Aussies love "Game of Thrones", what with it being one of the most pirated series of all time, and Aussies at the top of that list of downloaders. But thanks to Foxtel's latest streaming service, it'll be a lot easier, cheaper (and legal-ler) to access the show for the penultimate season.
On Tuesday, Foxtel announced the launch of its new streaming service, Foxtel Now, which sees the cable service throwing their hat into the ring against other streaming services like local Stan or global giant Netflix.
The service is offering five entry-level "packs" to sign-up for, the cheapest at $10 per month. The packs are split between Lifestyle, Docos and Kids packs (each at $10 per month), and the Drama and Pop packs ($15 per month each, or $25 per month for both). Both the Drama and Pop packs provide the Showcase channel which includes "Game of Thrones".
The competition is stiff, however, with Netflix offering its entire catalogue for the standard price of $11.99, and Stan even lower at a flat $10 per month. Foxtel Now also offers "premium" packs for those after sport and movie content, with these packs being added on top of the entry level packs. Movies are an extra $20 a month, and sport an added $29 a month.
The pricing structure of Foxtel Now is very similar to the company's offering of Foxtel Play, which last year debuted lowered pricing specifically to lure "Thrones" fans away from shadier means of accessing the show, but the resistance to move away from the "pack" structure may still see some customers resisting the jump over to Foxtel's streams.
In 2014, Foxtel launched a subscription video on demand (SVOD) service called Presto, ahead of Netflix's Australian launch. While offering some exclusive HBO shows, Presto was never able to secure "Game of Thrones" which many assumed would set it apart from Netflix or the soon-to-be launched Stan. The service ceased operations in January of this year.
The service is launching with limited device support, with HD streaming on Chromecast, Telstra TV, and PC and Macs via a Chrome browser. There's also iOS and Android support for mobiles and tablets but that doesn't support HD streaming at this stage.
Foxtel's CEO Peter Tonagh alluded to more device support being added to the service in the future with Apple TV on the horizon, as well as referencing a Foxtel-owned device to be launched in the future.
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