This old photograph of Aaron Paul is the gift that keeps on giving.
The snap of the actor looking slightly confused on the front row of a London fashion show first went viral in 2012.
But on Tuesday, it began trending all over again — as Reddit users competed to turn it into the funniest meme.
The competition ended up capturing the attention of Paul himself, who shared one of the funniest efforts to Instagram:
Check out some of the other hilarious responses below: