Taylor Swift gives a damn about her reputation.
The singer revealed on Wednesday that her sixth studio album will be titled “Reputation,” with its first official single dropping Thursday, Aug. 24.
After going dark on social media last week, Swift has been teasing new music with cryptic posts of a slithering snake, presumably poking fun at the emojis that have filled her mentions in the wake of her various celebrity feuds.
Swift ditched the reptiles, however, on the album’s cover. The singer is front and center in the artwork, sporting a distressed sweatshirt and choker with half of her face covered by a collage of her repeated name, styled like headlines from various publications such as The New York Times.
Apart from her collaboration with Zayn Malik, “I Don’t Wanna Live Forever,” released earlier this year, the new single will be the first track we’ve heard from Swift since she dropped “1989,” which went on to win a Grammy for Album of the Year.
Fans who’ve become amateur snake experts after deciphering her clues all week predictably lost all semblance of chill when Swift broke the news.
A new era is upon us.