30/08/2017 5:08 AM AEST | Updated 30/08/2017 10:21 AM AEST

Donald Trump Keeps Plugging His Own Merchandise During Hurricane Harvey

President Donald Trump and first lady Melania Trump arrived in Texas Tuesday in the wake of Hurricane Harvey, which ripped through the Texas coast and triggered one of the worst floods in U.S. history, causing catastrophic damage to the greater Houston area and claiming at least 10 lives so far.  

A visit to a disaster area is not the most appropriate time for product promotion, but here we are.

JIM WATSON via Getty Images
Trump's "USA" hat is currently for sale on his website for $40.

Trump arrived in Corpus Christi wearing the white “45/USA” hat that’s available for $40 on his own website, This marks the third time in four days that the president has worn on-sale campaign merchandise during events related to Harvey, including two previous meetings for which the White House released photographs. 

It's "official." 

Melania Trump received some blowback for the “Top Gun”-esque outfit she wore to board their flight to Texas ― namely, for a pair of sky-high black stilettos that prompted many Twitter users to deem her “out of touch,” as they assumed she planned to wear the shoes on the ground. But her spokeswoman said the first lady would change before arrival, and she touched down in Texas wearing flat sneakers and a complete change of clothing, including a black “FLOTUS” baseball hat.

Kevin Lamarque / Reuters
People balked at seeing the first lady in heels for a trip to visit areas affected by Hurricane Harvey, but she changed before touching down in Texas. 

A glance at Trump’s website shows his wife’s FLOTUS hat is not currently for sale there. Her director of communications, Stephanie Grisham, did not respond by time of publication to an inquiry about the hat and whether it will be sold, too. 

The wearing of on-sale campaign merchandise seems to be a wild departure for U.S. presidents visiting disaster areas. Here’s former president Barack Obama in 2011, visiting with New Jersey residents impacted by Hurricane Irene:

JIM WATSON via Getty Images
No hat to be found. 

And here he is again in New Jersey in 2012, visiting with residents impacted by Superstorm Sandy:

JEWEL SAMAD via Getty Images
Not a hat for Obama in sight. 

A look back at former presidents Bill Clinton and George W. Bush show similar results ― neither was plugging their own re-election gear. 

Bill Clinton surveying damage from a series of 2004 tornados in Arkadelphia, Arkansas.
Win McNamee via Getty Images
George Bush sitting with Biloxi resident Patrick Wright, whose home was destroyed during Hurricane Katrina in 2005. 

If you’d like to put $40 toward helping victims of the hurricane instead, here are a few good options.