It has taken only two years of teasing to get us this far.
Rihannaโs long-awaited cosmetics line, Fenty Beauty, finally has an official launch date. The singer tweeted out the news Friday, stating that the products would be available starting at 3 a.m. EDT Sept. 8 (midnight on the West Coast).
Rihanna followed up the launch date with a promotional video featuring models who showcase a diversity thatโs often lacking in the beauty industry. She also included details on where fans could get more information on the brand.
โThis is @FentyBeauty,โ the singer tweeted. โHead to a @sephora #sephorainJCP or @harveynichols store to get an exclusive behind-the-scenes look!โ
Rihanna has been dangling this line in front of fans since 2015, when she spoke about possibly starting a line with Refinery29.
โItโs something that Iโve always wanted to do, but Iโve always had so much on my hands,โ Rihanna told Refinery29. โBut, this time, Iโm going to make sure it happens. Iโm going to find some time between albums and fragrance to do that. I promise.โ
Now itโs about to be here, and her fans, affectionately called the Navy, quickly took to social media to celebrate the news and discuss the challenge Rihanna will present to beauty icon Kylie Jenner. Fans also noted that the launch announcement came as many were considering a boycott on LโOreal products after the company fired its first trans model of color.
