It all started over 10 years ago when Molemo Kgomo wanted to buy her daughter a doll that she would be able to relate with -- a process she found difficult.
Kgomo wanted dolls that would help her two-year-old little girl embrace her heritage and skin colour. "There were a few available ... but they were simply not true representations of black people," she told Entrepreneur magazine.
Ntombenhle dolls were then born. In Zulu, ntombenhle means beautiful girl.
The dolls come in different shapes and sizes, they have natural hair and brown eyes, and are dressed in the finest traditional South African attire.
"They help our kids understand their culture and build their self-esteem," the entrepreneur told Drum magazine.
Aren't they just adorable?
The fabrics used to clothe dolls are sourced locally. The beadwork is also done by local women.
The dolls have grown so popular that they are now going across the border.
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Plans are in place to include dolls representing the Indian culture and dolls for boys.