It showed a bearded Trump wearing a Superman-style costume with the letter "T" instead of "S" emblazoned across his chest.
The post caught the attention of Twitter user @goldengateblond, who couldn't quite believe her eyes:
Her tweet went viral, and fellow Twitter users couldn't help joining in.
Some referenced Time's request to the Trump Organization, asking it to remove fake covers of the magazine on display at the first family's business properties. Others, meanwhile, called it a "fresh hell" and "disturbing."
A search through Time's cover archive proves that it is indeed bogus.
Here's a sampling of the responses: