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Bec Brideson

Helping smart businesses identify gender  #blindspots and discover profits in  #womenomics  #newlens

Bec Brideson is helping businesses and brands drive exponential growth with a market opportunity estimated to be worth $28T. Through her work in gender-intelligence and innovation in ‘womenomics’ her first book 'Blind Spots: How to uncover and attract the fastest emerging economy' has just been published through Wiley. Her new lens on business has seen her speak both locally and globally on the subject. To find out more about Bec and how she can help you turn a pressing issue into a profitable outcome, visit her at