Although her drug-use admission has tarnished her reputation, and led to a fall in her product-endorsement portfolio, the hit is likely to be soft. In short, the Sharapova case says far more about the serious flaws in WADA's regulatory regime than it does about Sharapova's ethical laxity.
Professor of Sport Management and Policy at Victoria University
Bob Stewart is a Professor of Sport Management and Policy at Victoria University.
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