profile image

James McGrath

Melbourne-based writer and Perth exile. Written about almost everything, but nothing's as compelling as a round ball

Melbourne-based writer who's dabbled in a bit of everything,from energy to advertising and nearly everything in between. A football fan since I was a grasshopper who watched Grasshopper, I've always maintained a fascination with the people and culture of football in Australia. Floreat Athena - Perth Glory - Arsenal - Australia
Australian Soccer Needs To Exit The Cahill

Australian Soccer Needs To Exit The Cahill Expressway

Can we talk about Tim Cahill? Or rather, the unceasing effort to turn him into some kind of messiah figure for Australian football? It's not that he's not worthy of worship – he is absolutely a national treasure and his goals at crucial times for the Socceroos have weaved him into the fabric of Australian footballing folklore.
02/06/2016 7:55 PM AEST
This Is What Happens When You Pay People More

This Is What Happens When You Pay People More Fairly

While it's still a far cry from true gender equality, and there's more work to be done, it is a big step up. It means that players who had to rip themselves away from their vocation and put themselves into financial stress to play for their country now feel a little bit safer in pursuing their passion.
06/03/2016 6:21 AM AEDT
True Multiculturalism Isn't Ignoring Our

True Multiculturalism Isn't Ignoring Our Differences

If there were ever a statement on the fine line football has to tread between true multiculturalism and the mainstream, it's the undertone of unease with which two friendlies against Greece was met.
26/02/2016 5:12 PM AEDT
In Defence Of Boring

In Defence Of Boring Football

For long periods of last weekend's much-hyped clash between the Victory and Sydney, the Big Blue threatened to become the
29/01/2016 10:58 AM AEDT
Does The A-League Need A

Does The A-League Need A Circus?

Once upon a time a lack of big-name marquees was read as a sign the A-League was growing up -- but in a season where the razzle-dazzle has well and truly gone, does maturity need to be put aside for a touch of showmanship?
10/01/2016 6:10 AM AEDT
Galloping Into The Abyss -- The A-League's Week From

Galloping Into The Abyss -- The A-League's Week From Hell

Gallop has always had to walk the tight-rope between the commercial world and the hardcore fans who love the game like a cherished child -- giving two messages to two audiences. It is now clear that Gallop has lost the dressing room in a big way.
03/12/2015 3:08 PM AEDT
Football Bosses Must Fix This Mess

Football Bosses Must Fix This Mess Now

It's not often you get to see a corporate messaging exercise blow up in slow-motion before your very eyes, but it's hard to see Football Federation Australia's attempts at placating fans this week as anything but a car crash.
28/11/2015 8:37 AM AEDT
Digital Disruption Splits Football In Two

Digital Disruption Splits Football In Two Halves

Foxtel has been a major backer of the league for 10 years as it attempted to build a suite of summer sports to fill the gap between the AFL and NRL seasons. But juiciest summer carrot gone, could Foxtel afford to prop up the A-League if viewers were too busy saying Yes to Optus?
07/11/2015 6:37 AM AEDT
No Optimism Rises From The

No Optimism Rises From The Phoenix

Football fans are crying out for long-term certainty around the strategic direction the A-League is taking. It is apparent this week that saying next to nothing is the absolute worst thing the FFA could do.
01/11/2015 7:03 AM AEDT
The FFA's Cup Final

The FFA's Cup Final Conundrum

The FFA has a pretty interesting week ahead as it weighs up a decision between revenue it so badly needs and an occasion the west so badly needs.
24/10/2015 6:41 AM AEDT
Time To Put Your Money Where Your Re-Tweets

Time To Put Your Money Where Your Re-Tweets Are

There are huge hurdles in perception and economics to overcome until we get to a point where women players are afforded the prestige and livelihoods they deserve, but the solution starts with you simply turning up.
17/10/2015 6:36 AM AEDT
Football Can't Lose Its

Football Can't Lose Its Flair

The latest statement from the FFA signals that maybe, just maybe, Season 11 of the A-League could signal the start of a beautiful friendship where the default position is one where it tries to work with fans rather than playing enforcer.
04/10/2015 6:56 AM AEDT
Australian Football Needs A Win, Not More

Australian Football Needs A Win, Not More Own-Goals

After years of rhetoric about the A-League growing at a rate of knots (some well-deserved), it seems going into the upcoming season that for the first time in a while this feels like a make-or-break season. Football in Australia badly needs a good news story.
26/09/2015 6:45 AM AEST