13/10/2016 3:14 AM AEDT | Updated 13/10/2016 3:14 AM AEDT

4 Secret Tips to Get the Most Out of Trade Shows

A trade show can be a great opportunity for your business, but it can also be a real trap if you do not get the most out of the experience. While it’s common to receive advice about taking along the right promotional material, getting the best location on the show floor, and having plenty of business cards and other contact information available, there are four secret tips that will help you get the most out of each trade show.

Promote the Event Like You are Running It

You should make as many people aware of the trade show your business will be attending as if it’s the event of the season. This means proper promotion to help get people in the region enthused so they will attend. By helping the trade show promote themselves, you are giving back to them for the great opportunity they provide for your business. Mention your involvement in the trade show in person at work and with friends and share it on social media.

Look Different

Basically, this means your booth will need to stand out from the rest so that the maximum number of people will spot your location. Naturally, you will have to comply with the rules of the event, but there are many simple and clever ways for your trade show booth to really stand out. Using colored lights and eye-catching signage to get attention is perhaps the easiest way to go. People are naturally attracted to booths they notice from a distance, so be sure that they can see you.

Speak at the Event

If you’re an expert in the industry of the trade show you are attending, consider applying to be a panel speaker. Trade show organizers plan this months ahead of time, so you have to act quickly, but they are often looking for industry leaders to participate in panel discussions. Not only is this a chance for you to get more face-time at the trade show, but you can also plug your business while you are talking.

Turn Your Booth into a Game Show

This means making out a schedule of events and contests that offer simple giveaways that will have people surrounding your booth. Have quick contests, raffles, and door prizes that are scheduled through the day so that your booth becomes the place that people want to visit. Remember, part of your pitch to generate leads is keeping people’s attention all day long which demonstrates your determination.

Taking to heart these four tips will garner you larger crowds and more leads that will significantly boost sales to your business.