01/03/2016 9:35 PM AEDT | Updated 07/09/2018 5:29 AM AEST

CBS Chief Les Moonves Says Trump's 'Damn Good' For Business

"Sorry. It's a terrible thing to say. But, bring it on, Donald. Keep going."

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Les Moonves, the head of CBS, says Donald Trump has led to money "rolling in" this election cycle.

There's a reason why Donald Trump gets more minutes during almosteverydebate or can seemingly call into "The Late Show" or "The View" whenever he has a racist remark and expect the media to do whatever he likes. According to the head of CBS, the foul-mouthed presidential candidate is "damn good" for the network and the "money's rolling in" thanks to his antics.

Les Moonves, executive chairman and CEO of CBS, made the comments during a speech at the Morgan Stanley Technology, Media and Telecom Conference in San Francisco, according to The Hollywood Reporter.

"I've never seen anything like this, and this going to be a very good year for us," he said at the event. "Sorry. It's a terrible thing to say. But, bring it on, Donald. Keep going."

The outlet notes Moonves said ad sales this season have been particularly strong, partly due to an election cycle rapt with attacks and "bomb throwing" that keeps Americans interested.

"It may not be good for America, but it's damn good for CBS," he said.

His comments reflect an ongoing media blitz that revels in lambasting the xenophobic, racist and often false comments Trump makes, but outlets still opt to put him on the air. The Huffington Post's Michael Calderone noted in September that the business mogul has long been afforded the privilege of calling in to many political programs.

Some members of the media have also been chastised for being too soft on the candidate, who's been known to throw tantrums over negative coverage and threaten to blacklist reporters.

Other Republican candidates, including Sen. Marco Rubio (R-Fla.), have struggled to keep up. The New York Times noted that the Florida senator has ramped up the mudslinging in an effort to scrounge some of the aggression -- and subsequent media salivation -- for himself.

It appears to be working. CNN and Fox have both broken debate ratings records this election season and Trump's polling numbers are already crushing Mitt Romney's from 2012.

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