There's A Scientific Reason Your Brain Thinks Rainbow-Colored Food Is So Tasty

Does a multicolored bagel actually taste different from a plain one?
LOADINGERROR LOADING

From rainbow Skittles to cake, coffee, matzo, bagels and grilled cheese sandwiches (oh my!), the multi-colored food craze has come quite a way from its humble, candy-licious childhood beginnings. And while our eyes and Instagram feeds may be rejoicing in the avalanche of colors, a 2015 study has found that the polychromatic bites may be tricking your brain into tasting flavors that aren't really there.

Watch the video to learn more about the study.

Before You Go

Bone Broth

Food Trends We Don't Want To See Anymore, Thank You

Popular in the Community

Close

HuffPost Shopping’s Best Finds

MORE IN LIFE