To that end, we rounded up six brands that you probably haven't heard of, to help get you out of your comfort zone. These companies make be lesser known, but they're equally as awesome.
Karhu is a Finnish brand that was started in 1916. The brand uses fulcrum technology that helps you move forward more efficiently. Oh and they also look pretty dope, too.
Rykä offers athletic footwear, designed exclusively for women. With women's bodies (and feet) in mind, you can rest assured that you're getting a product that is right for your needs.
Ask any runner, and they will tell you that Brooks are the best. Their technology (which includes ballistic rock shields and 3D hex lugs) helps deliver an incredible shoe, and they're headquartered in America.
4. Zoot Sports
Founded in Kona, Hawaii, the home of the Ironman Triathlon World Championship, Zoot Sports specializes in triathlon shoes, but also offers great options for general training and fitness.