28/09/2016 1:59 AM AEST | Updated 28/09/2016 1:59 AM AEST

Tips For a Successful Crowdfunding Campaign

There is competition in everything we do. Even in the case of crowdfunding, it is important to be sure that you are competitive enough to win the battle for pledges and page views. If you want to ensure that you are optimized in your campaign, try to follow some of these steps:

Be ready with something special

If you are going to pitch the same old idea that does not add value to an investor's life, you are probably making the worst mistake with your campaign. So the first thing to focus on is to make sure to blow them away with something special and amazing.

Social media strategy

A blanket presence on various social networking sites might not be the most important thing for you, but having a wide reach will help you find more supporters. Having a decent social media strategy will help you spread the word like fire, and it is one of the most important parts of a crowdfunding campaign. So take the time and start working on an effective social media strategy today!

Prioritize benefits and not money

Asking for money immediately can be a turn-off. No one will be willing to give you the funds if you do not tell them your story and share your specific project details with them. In most cases, it is not enthusiasm for the project that will attract supporters. It is important to know the benefits you will give to supporters and the world as a whole, with your crowdfunding campaign. They want to know why you deserve the money that they can spend on your campaign.

Do not ditch your existing fans

With a crowdfunding campaign, it is possible that you can draw new interest on a large scale. However, the same should not come at the cost of losing your existing fans. There are many companies who make this mistake and regret it later on because drawing new interest is not easy. If you have had existing fans in the past, you know how difficult it is to start from level 0. So be very careful in this case.

Be Innovative

A crowdfunding campaign is a big responsibility, and you cannot make the most of it until your campaign is innovative. There are many ways in which you can make your campaign innovative, it just takes some creativity and thought. We are sure that you already have a number of ideas in your mind, and you might be in the process of implementing some of them too. If not, look for inspiration and make sure that your campaign is thought-provoking and interesting enough to grab potential investors’ attention.

There are many different crowdfunding platforms out there right now. Do your research and decide which one is right for you and your project. One platform specifically, InventHelp’s Fund an Idea could be an ideal option because if your project becomes fully funded, they have the resources available to help you with post-campaign services so you don’t have to go at it alone.