The most popular Instagram of last year was a photo of Kendall Jenner’s hair. And apparently, it doesn’t take much to make locks worthy of those likes.
In a Q&A for this month’s issue of Allure, Kendall reveals her surprisingly down-to-earth shampoo of choice: the drug store staple Finesse.
“Kim likes Finesse shampoo, and now so do I,” she told Allure. “I’ve tried all the expensive things, too. It just works for my hair and makes it so silky. My hair has held up so much that every hairstylist has been like, ‘Why is your hair still so amazing?’ And I’m like, ‘I literally don’t do anything. I just use Finesse.’ And everyone’s like, ‘What?’”