Rudyard Kipling's classic poem IF is inspirational at the best of times, but now it has been paired with the gravelly tones of Australian actor Jack Thompson and a stunning animation to raise awareness of male suicide.
It's all thanks to Australian business solutions company, Ambrose, whose MD, Clinton Hoffman, decided to play his part in promoting the difficult issue of suicide prevention. He put $35,000 into the project.
Hoffman told The Huffington Post Australia he believes Thompson represents the typical Australian man.
"Jack is a real man's man and he's also an advocate for men's mental health in Australia. You can tell by Jack's voice that he cares for this project immensely. He as a man and a voice is engaging, kind and masculine. I think most Australian men can relate to him. We are also speaking to some well known actors in the U.S. to ask that they too can read the poem. We believe this project could be of huge benefit to many men globally," Hoffman said.
"Earlier this year I lost a really great mate to suicide and it made me want to do something for men's mental health. The statistic alone are horrendous but what I realised is that there are so many men out there who don't know how or won't ask for help and when they ask 'IF', many people don't know how to help with the 'How'. The poem IF hits home on many levels of life struggles, struggles I too have faced but also been willing to talk about."
Ambrose is looking for funding partners to develop an IF app, which will feature the words of life coach Barry Hogg.