Finland's Nokia Brewery has one-upped beer producers around the globe by selling their Keisari Lager in packs of 1000.
The over-sized beer cases are currently available at selected Finnish supermarkets for the small sum of 3160 Aussie dollars. That translates to roughly $2.70 per can, so it's actually a pretty good deal.
The sheer size of the packs begs the question, how on earth do shoppers transport the 1000 cans from the supermarket to their homes?
— Robin Ahlfors (@R0bquake) April 30, 2017
This is absolutely no problem for the Finnish, who are well accustomed to lifting contests and beer drinking. The country is home to the annual Wife-Carrying Contest, which sees a man carry a female team-mate through an obstacle course, hoping to be the fastest of the competitors to do so.
So why not put this strength to a more practical use and carry 1000 canned beers home? No wonder the product weight wasn't a major concern for the Nokia Brewery.
The super-sized packs will be in supermarkets until Monday. Come Tuesday, they will be divided up and sold in smaller packages.
Three guys bought the 1000-pack of beer pic.twitter.com/0Q6hdoQpDc— Mildly Interesting (@interest_mild) April 29, 2017
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