Clumsy Cat’s Christmas Calamity Captured In Heartwarming Viral Ad

Mog the cat, a storybook favorite, has been revived to star in Sainsbury's holiday commercial.

13/11/2015 8:57 PM AEDT | Updated 13/11/2015 10:56 PM AEDT

When Mog the trouble-prone cat accidentally set her family’s house on fire, it seemed certain that Christmas had been ruined. But thankfully, there’s a heartwarming twist to this holiday tale, and it's gone viral this week.

The Christmas ad for the British supermarket chain Sainsbury’s, which has been watched more than 1 million times in 24 hours, has already been hailed by some U.K. viewers as the best of the season. Watch "Mog’s Christmas Calamity," reportedly narrated by actress Emma Thompson, in the clip above.

Mog the cat is the creation of bestselling children’s writer Judith Kerr, who penned an entire series of books about the lovable but clumsy feline. As The Guardian notes, this is Mog’s first appearance since 2002, when the cat died of old age in the book "Goodbye, Mog."

For Sainsbury’s Christmas campaign, Kerr, now 92, revived the cat’s story, penning "Mog’s Christmas Calamity." She also illustrated a book of the same name to accompany the ad. It’ll be sold in Sainsbury’s stores, with all profits going to the charity Save the Children.

"I have enjoyed illustrating Mog again after so many years and am thrilled that this special Christmas story will help raise funds for Save the Children and the important work they do for children’s literacy," Kerr told The Guardian.

The nonagenarian, whose other books include "The Tiger Who Came To Tea" and "When Hitler Stole Pink Rabbit," makes a cameo appearance in the Sainsbury’s ad. See if you can spot her in the video above.


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