Every day hundreds of thousands of websites are made, and all of them want to be on the first page of Google Search. It takes a lot of hard work and patience to rank a website, but you should be aware of the things you need to take care of. It is said that Content is King, but you are not the only one who writes engaging and useful content. So you need to be smart enough to understand how Google ranks a website. Google uses an artificial intelligence to deliver the search result, it is known as Google RankBrain.
What is Google RankBrain
Google RankBrain is a Machine Learning Artificial Intelligence that Google uses to deliver search result. A Machine Learning Robot can learn things automatically without being taught. That doesn’t mean that RankBrain is everything that determines a website ranking, it is a part of Google Algorithm that sorts results in Google Search. RankBrain learns how and why people search, and then it applies to the search result to deliver the most relevant result.
What should you do to boost your website ranking
A website needs your full effort to rank, and it won’t happen overnight. So never get disappointed, and keep creating useful and informative content for your visitors. These are some very useful RankBrain optimization tips that you should take care of:
1. Speed Up Web Pages
This is not a new parameter that Google use in search ranking. Google already clarified this 6 years ago that a web page must load faster to rank well in search engine. If your website takes too long to load, your visitors are likely to leave, and look for the same information on other sites. You can read this article to learn more about load time, and how to make your blog faster.
2. Optimization for Mobile Devices and AMP Pages
Your website must be optimized for mobile Accelerated Mobile Pages (AMP) is new a factor that affects search ranking on Mobile devices. AMP is an open source project that means to make the mobile browsing experience better. When people click on AMP page in the search result, it loads in less than a second. So you should make use of it to improve search ranking.
3. Useful and Informative content
We already know about this. Content has been the major fact to rank a website from the start. If the content on a website isn’t unique and informative, it will not rank in a lifetime. Write useful content, add images and videos wherever required, and don’t be shy to link other websites as long as they are relevant. Linking helps a user to gain complete information, it won’t harm in ranking.
4. Keyword usage in content
You must use keywords in the article, but don’t force where it is not required. There was a time when keyword usage was mandatory in header 1, but this practice is considered harmful these days. Use keyword a couple of times, and add similar phrases and synonymous.
5. Backlinking
Getting quality backlinks are always useful, but avoid unnatural backlinks. If you write informative content, other bloggers will link you without asking. If you are doing guest posts, don’t over do it, and don’t use an exact keyword to link that you want to rank for.
There are many other factors that Google consider in search ranking, and we know just a few of them. The primary things you need to take care of is; Write quality content, Optimize web pages, and don’t spam on the web to get links.